Category Archives: Resources

New Industry Information

The Auburn University Libraries now has a subscription to IBISWorld Industry Reports.  IBISWorld provides access to market research reports on over 700 U.S. industries. The reports cover key industry statistics, market segmentation, current industry conditions and future outlook. It also … Continue reading

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Filed under Industry, Resources

Birmingham Area Projections to 2035

I happened to be on the Regional Planning Commission website today and found this great report for the greater Birmingham area.  It includes demographic and socioeconomic projections for Birmingham and Shelby counties through the year 2035.  The report predicts which … Continue reading

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Filed under Economic Development, Resources, Small Business

Finding Business Case Studies

“I need to find a case study about…..” I actually get this question pretty often. Students want to find a case study that addresses a particular business situation or company. Often times, they are looking for the Harvard Business Cases. … Continue reading

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Filed under General Business, Resources, Uncategorized

How Satisfied Are You?

How do people rank their satisfaction with Google compared to Yahoo? Or what about Nordstrom’s with Macy’s? The American Customer Satisfaction Index (ACSI) http://www.theacsi.org/ provides rankings on customer satisfaction with industries and individiual companies. You can find out how satisified … Continue reading

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Filed under Internet, Marketing, Resources

New Business Search Engine

Northern Light Search http://www.nlresearch.com has released a new free version of their Business Research Engine. Think of it as Google, but focusing primarily on business information and sources. According to their site:”You can search, browse and analyze content, personalize the … Continue reading

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Filed under Internet, Resources