How do people rank their satisfaction with Google compared to Yahoo? Or what about Nordstrom’s with Macy’s? The American Customer Satisfaction Index (ACSI) http://www.theacsi.org/ provides rankings on customer satisfaction with industries and individiual companies. You can find out how satisified people are with their cell phone provider, airlines, supermarkets, and even [...]
Archive for the 'Marketing' Category
How Satisfied Are You?
July 16, 2008ConsumerUSA
December 14, 2007If you read the earlier post on Nielsen’s Top 10s, you might also be interested in another source to find out about the buying habits of consumers. The library has recently purchased a new edition of Consumer USA, which is published by Euromonitor.
This book is great for answering questions about sales of [...]
Top 10s for 2007
December 14, 2007Want to know where consumers are spending their time and money? Nielsen Company, which tracks media usage and consumer spending, has just released a top-level summary of some of their data for 2007. The Top 10 lists cover television, movies, music, video games, internet, DVDs, Mobile, Books, Consumer Purchasing Trends, and Advertisers. [...]
