Duke University has created a new digital collection of vintage television commercials. Adviews is a collection of “thousands of television commercials created or collected by the D’Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s – 1980s. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others.” http://library.duke.edu/digitalcollections/adviews/
This new collection [...]
Archive for the 'Advertising' Category
Vintage Television Commercials
October 15, 2009Top 10s for 2007
December 14, 2007Want to know where consumers are spending their time and money? Nielsen Company, which tracks media usage and consumer spending, has just released a top-level summary of some of their data for 2007. The Top 10 lists cover television, movies, music, video games, internet, DVDs, Mobile, Books, Consumer Purchasing Trends, and Advertisers. [...]
Advertising Ratios and Budgets
October 19, 2007Ever wonder how much companies spend on advertising each year? This new publication from Schonfeld & Associates, Inc. reports on the advertising budgets of 1000 major corporations for the past two years and includes projected spending budgets for the next year. It is most useful when comparing spending by companies in the same [...]
