Ever wonder how much companies spend on advertising each year? This new publication from Schonfeld & Associates, Inc. reports on the advertising budgets of 1000 major corporations for the past two years and includes projected spending budgets for the next year. It is most useful when comparing spending by companies in the same [...]
Archive for October, 2007
Advertising Ratios and Budgets
October 19, 2007Nobel Prize in Economics
October 17, 2007On October 15, 2007, the Nobel Prize in Economics was awarded to Leonid Hurwicz, Eric S. Maskin, and Roger B. Myerson “for having laid the foundations of mechanism design theory”. You can read more about it here: http://nobelprize.org/nobel_prizes/economics/laureates/2007/press.html
To find out more information about mechanism design theory, check out Designing economic mechanisms, the latest book [...]
AU Business Information Spotlight
October 16, 2007Welcome to the AU Business Information Spotlight.
Why does the library need a blog dedicated to business, you ask? Well, to let you know about the latest and greatest resources and services we have to offer the AU College of Business. I’ll highlight new or important resources for business researchers and try to [...]
